Learning the art of video production allows you to create visuals for numerous markets and industries. Today, we cover one that many video producers overlook when it comes to the job market: producing videos for the Web.
When you master this art, you open up new career doors for yourself. Some of these industry jobs and freelancing opportunities include content marketing, YouTube productions, web design, and website marketing. You can also make money online creating webinars, video courses, instructional videos, filming and publishing interviews, and so much more.
4 TIPS TO START YOUR CAREER PRODUCING VIDEOS FOR THE WEB
Here are four tips many professional video producers wish they’d known when they first started:
1. YOU MUST HAVE A QUALITY CAMERA
If the quality of your video camera is bad, you won’t be able to produce high quality videos. Period. There are no tinkering tips of software programs (final cut studio, adobe premiere) that can change this fact. This may set you back a bit if you’re just starting to build your brand as a video producer. But if you want to produce high-quality, sharp video content, you’re going to have to go for it.
2. CHOOSE THE RIGHT LOCATIONS
This is one of those beginner mistakes that can’t be emphasized enough when producing videos for the web. You simply cannot shoot your video anywhere you want. Aesthetics, sound, and lighting are extremely important factors. If just one of them is off, the quality of your entire footage probably will be too.
The thing is, learning to choose the right location for filming a video is a skill that takes time to master. You may think you’ve chosen the perfect spot. Then during the video editing process, you realize that you picked up lots of white noise with the camera’s mic. Or, the way the light is hitting your guest speaker makes her eyes appear red and devilish-looking.
3. MAKE AUDIO AS MUCH OF A PRIORITY AS VIDEO
When novice video producers think of noise, the obvious sounds around them come to mind. But as a professional, white noise should be a top priority when producing videos for the web. If it’s too busy and/or loud, it will interrupt a high quality video. So, what’s the answer?
- Audio editing software gives you the ability to get rid of various types of imperfections in the video’s audio chips. Keep in mind, however, that these audio editing software programs can only improve your sound quality so much.
- Invest in a high-quality mic that records crisp, clear sound.
- Choose your location wisely to avoid recording a bunch of background noise in the first place.
4. ALWAYS USE PROPER LIGHTING
Another mistake beginners tend to make has to do with inside lighting choices. Even though you’re filming your video indoors, the time of day has a major effect on the lighting. The sun may be too bright, causing glares in the shots. In the afternoon, it may cast shadows that just don’t work for your production. Natural lighting can be very unpredictable.
So when filming indoors, make sure you use a high-quality lighting kit when producing videos for the Web. These studio lighting kits allow you to maintain control over how your video is lit. You can control shadow reduction, as well as brightness. If you plan to produce videos for customers at their locations, you’ll need to have this level of lighting control.
LEARN THE ART OF PRODUCING VIDEOS FOR THE WEB
Ready to learn even more about producing videos for a living? The Film and Video Production program at F.I.R.S.T. Institute will teach you everything you need to know to get started on your new Film career. Check out the F.I.R.S.T. Institute film school Graduate Spotlights to see what they have to say.