Lexie Waters is a marketing and communications professional with expertise in digital media, content strategy, and audience engagement. Throughout her career, she has developed and executed marketing initiatives that strengthen brand awareness, drive engagement, and connect organizations with their target audiences. Her experience includes social media management, content creation, email and SMS marketing, event promotion, campaign development, and strategic communications.

At F.I.R.S.T. Institute, Lexie helps bring the school’s mission to life through compelling storytelling, student-focused content, and multi-channel marketing campaigns. She creates engaging digital content, analyzes campaign performance, and develops strategies that support enrollment and community engagement.

A graduate of the University of Central Florida, Lexie combines her academic background with hands-on marketing experience to create meaningful connections between brands and their audiences.

Known for her creativity, strategic thinking, and passion for storytelling, Lexie is dedicated to developing impactful marketing experiences that inspire action, foster engagement, and deliver results.